You can’t read the label from inside the bottle. In healthcare, we are "inside the bottle"—deep in the data and the science. But our patients are on the outside, reading the "label" (the messaging and the fears). If we stay inside, we can't see the whole picture. Vaccines, Amen by Aaron Siri is an absolutely fascinating read on the topic of vaccines. Written by an attorney, it provides the "outside perspective" that we in healthcare often miss. It’s time to look at the label.